CURSO DE MARKETING - CAMBRIDGE CERTIFICATE IN MARKETING

This course is intended to enable the student to identify and understand the importance of marketing, to identify and analyse the implications of a marketing orientation, to identify and understand the implications for relationship marketing, to recognize the reasons and the methods of marketing research, to identify and evaluate different research methods, to understand the process for planning a market research project, to understand the different types of buyer’s behaviour, recognize the stages and influences related to the consumer buying decision process, recognize the stages related to the organizational buyer’s decision process, identify why it is important to understand buying behaviour, understand the importance of identifying new target segments, identify the strategic implications related to effective marketing planning, to understand the marketing planning process, to understand and apply the tactical tools known as the marketing mix and the impact of each element.